The Mission Is the Message
Most colleges have a clear mission—but is it showing up in the way they communicate? This post explores how to make your values visible through content, branding, and everyday storytelling.
Marketing a University? It Takes the Whole Campus.
Marketing a university isn’t the job of one department — it’s the authentic, collective voice of the whole campus that builds a truly powerful brand.
AI Isn’t Stealing My Job—Just My Busywork.
AI isn’t about replacing creativity — it’s about working smarter. For our small team, it’s given us back time to focus on what matters most.
A behind-the-scenes look at what it means to put students at the center of your social media strategy.
By hiring a Content Creator and empowering student voices, Manhattanville University reimagined its social strategy — driving a 710% engagement spike and 2.6M video views.
Every brand refresh is a love letter to change. Here’s how we wrote Mville’s.
It started with a lesson in listening.