AI Isn’t Stealing My Job—Just My Busywork.
The “Kaya” Starter Pack
AI can draft an email to a colleague.
It can summarize meeting notes.
It can even generate a pretty convincing version of my “starter pack”.
But it’s still not me.
Creative work isn’t just about output—it’s intuition, humor, timing, and taste.
Tools can help. But they can’t replace the person behind the ideas.
Lately, it feels like every day brings another hot take about how AI is coming for creatives jobs.
The fear is real—and I get it. I felt it too, especially when platforms like ChatGPT started gaining traction.
But what shifted my perspective wasn’t a think piece or a panel discussion. It was actually using the technology.
Because once you do, you realize: yes, it’s powerful. Yes, it’s fast. But it’s still a tool—just like the computer, just like Adobe, just like every innovation that once sparked fear until we met it with curiosity and started to understand its role.
At the end of the day, it’s not human—it doesn’t think, feel, or create meaning the way we do. And like any tool, its value depends entirely on the person using it.
One of my college professors once shared with our class that she graduated with her degree in graphic design the same year Adobe released its first suite. It changed the entire landscape. She realized early on that she’d need to go back to school—not because she wasn’t capable, but because staying relevant meant staying nimble. Her story was meant to remind us that good creatives are, above all else, problem solvers.
So what problems can AI solve?
For us, in my office, it wasn’t about replacing the creative work—it was about reclaiming time. It streamlined the repetitive tasks: follow-up emails, meeting notes, simple drafts. It gave us bandwidth back. And with that space, we could focus on what really matters: the ideas, the visuals, the strategy.
Because when your team is small and your to-do list is long, every minute matters. Whether it’s drafting a quick email or turning messy meeting notes into something clear and usable, those small tasks add up—and AI helps us tackle them faster.
It’s not replacing the creative work. It’s giving us the time and space to do it better.
I want to use my brainpower on the good stuff—the ideas, the visuals, the strategy. Not the repetitive tasks that keep things running, but the work that actually moves things forward.
So no, I don’t think AI is the end of our jobs. But I do think it’s a shift—one that invites us to rethink how we work and where our energy is best spent.
